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Google's Market Share Has Fallen to 64%

  • Author:Ema Cai
  • Source:Google's market share
  • Release on:2015-12-30

Google's Market Share Has Fallen to 64%

According to Yahoo Earnings report, Microsoft and Yahoo continue to spend millions of dollars in global expansion. Accrding to the data from comScore (data analysis company), Google's market share in the search engines are gradually being swallowed by Microsoft and Yahoo. 2014.11, Google's market share is about 67%, while Microsoft and Yahoo, respectively, 19.5% and 10.3%. However, Google's market share has dropped to 64%, Microsoft and Yahoo, respectively, has risen to 21% and 12.5% in 2015.

In order to increase traffic acquisition of web portal, Yahoo spent a cost of approximately $223 million, a threefold increase compared with last year, in third quarter of 2015. In addition, cooperation between the Yahoo search and Mozilla Firefox browsers ensure that Yahoo is the default search engine. Yahoo's market share was 17.3% in 2011. However, in recent years, it has gradually fallen behind Microsoft's Bing.


With the launch of Microsoft Windows10 operating system, Bing search engine has climbed to second place in the market in 2015. Microsoft's search engine has 20 percent revenue from Windows10 equipment. Currently, 110 million users worldwide installed Windows10 operating system.


Google reported that the numbers of search users on mobile devices exceeded the desktop search users for the first time in 2015. According to the report of comScore, market share of Android devices in the US was 51%, while Microsoft's Windows device only 3%. Google is also closely related with Apple, which makes Google become default search engine of iPad, iPhone, and Safari browser, and Google need to pay billions of dollars to Apple for this.


Google received $ 59.1 billion in advertising revenue in 2014, of which $ 11.8 billion from mobile search. In addition, Goldman Sachs data showed that 75% of Google's revenue comes from Apple's iPhone and iPad Safari browser in 2015. SPDR S & P 500 ETF (SPY) has 507 shares, of which the first four are Apple, Microsoft, Exxon Mobil (ExxonMobil) and General Electric (GE). They accounted for ETF 3.6% 2.3%, 1.9% and 1.7%, respectively.

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